A young emerging group that needed support with the launch of their career after releasing their first EP.
Actions:
- Fan contest which involved guessing the new EP title and resulted in 5 people winning a signed album
- #ElViajeDeLasHormigas. Video blog proposal, where fans could receive a first hand experience on the growth of the EP
- Shared content on Facebook in various pop/indie music groups
- Special shoutouts to music blogs on Twitter in order to spread the news of TRECE’s advances
- Presskit
- Webpage redesign
- Banners with band images to promote their webpage and Newsletter
Results:
- Increase of fans on social media (Facebook and Twitter), as well as interactions (comments, retweets, etc).
Working period: 6 months
